Shop by Category 1st Asia Influencers Carnival and Awards Surpassed 10 Million Views

For Info contact Harrace Lau
+603-2284 6418 / WhatsApp 016-6858 448 / Email


19 July 2018, Kuala Lumpur:

The first Asia Influencers Carnival & Awards (AICA) 2018 in Malaysia presented by was successfully hosted on 17 July at Sunway Resort Hotel with over 10 million views on live broadcast. AICA was created to recognize top and upcoming influencers or KOLs (Key Opinion Leaders) in Malaysia and China. Conference and dinner participants included guests from embassies, government, public listed companies, retailers and SMEs.

The Power Influencers Awards 2018 winners are:

Amber Chia, top model and Principal  of Amber Chia Academy, Winnie K, singer and celeb, Ashley Wong, nicknamed Drift Princess, and Lin Yuanshan, top KOL from China with 2.3 million fans.

KOLs in Asia Influencer Carnival & Awards Conference 2018
KOLs in Asia Influencer Carnival & Awards Conference 2018

The Upcoming Influencer Award 2018 winner is Elvina Chua, beauty instagrammer.

Shoppers can joined the Carnival live broadcast by influencers on Facebook, Youtube, Instagram. Award winner Lin Yuanshan’s China live broadcast recorded a whopping 10 million views within 30 minutes.

“This is the power of influencers marketing, especially for business owners who wish to promote their products to China, or to target tourists from China coming to Malaysia to visit their shops or attractions,” exclaimed Fione Tan, CEO & AICA Chairwoman. KOL Live broadcast on-site visit to Ripley’s Believe it or Not! and BabaJia Restaurant in Genting also attained 20.3 Million views in China within hours!

A talk by one of the speaker Fione Tan
A talk by one of the speaker Fione Tan

2018 Influencers’ Choice Awards winners:

Anti-Aging Hair Dryer: Italy GAMA

Face Mask: Korea Wonjin Effect

Anti-aging Skincare: France L’Action

Healthy Instant Coffee: Malaysia Vites Black White Lovin Coffee

Anti-Radiation Device: France Fazup Anti-Radiation Phone Patch

The Awards gala dinner was co-located with Miss Talent International Competition (MTIC) final.

Shopping carnival discounts up to 75% is available on

AICA Sponsors include:, LivePicture, FlipLet, NanoWhite, SBS Print, TheDeliciousGroup, KyungJoo, DrNano Labcel and supported by MRCA, PIKOM, HKMBA and MDCC.

For brands wishing to launch KOL Influencer Marketing campaigns, they can contact or


Talk given by Amber Chia
Talk given by Amber Chia

ABOUT 28MALL.COM is positioned as China + South East Asia cross border online shopping platform for 100% original items with up to 28% cashback points via its proprietary eHongBao system that rewards members for logging in, sharing hongbao and shopping.

It now houses over 300 top brands, many of which are making their first appearance in Malaysia.

28Mall was cofounded by Asia Internet marketing Queen, Fione Tan with over 18 years eCommerce experience.